A model for market potential analysis in the R&D area of a public research institution

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Adriana Lourenço d'Avila
Ana Gabriella Amorim Abreu Pereira

Resumo

This research aims to build a model, which can be replicated, to analyze the market potential of a R&D area of ​​a public research organization, while understanding the public sector peculiarities.

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Seção
Nuclear Knowledge Management